Building a Strong Online Brand

Building Strong Online Branding

Building a Strong Online Brand

As Bill Gates said, if your business is not on the internet, then your business will be out of business. How to make a strong and powerful brand online? It is enough to stick to the basic design and psychological aspects that you can implement yourself or with my help.

Recommendations:
  • The logo looks the same in the square and circle versions.
  • The logo in the form of a favicon for the site is easily perceived by the eye and remembered.
  • The logo is adapted to a dark and white background.
  • All avatars for social networks and messengers in a single design style and decorated in colors and tones of the brand (Facebook, Instagram, Twitter, Pinterest, YouTube, TikTok, VK, Line, Telegram, Tumblr, Medium, OK, WeChat, WhatsApp, Viber).
  • Cover for social networks and online profiles are the same with a clear understanding of what the brand sells or what.
  • The color set should ideally include 3 colors (one for main and 2 for background).
  • The signature in official emails is made in the form of contacts and a brand banner or a photo of the email owner. Everything is strictly aligned and looks the same on the full web version and mobile devices.
  • The site should contain the most transparent and understandable information in the language of the potential client.
  • The site must contain all links to social media accounts.
  • Business cards are in the brand's color scheme.
  • A physical business card contains a dynamic QR code with contacts on the business card itself. Don't force new people to enter your information manually into a phone in the age of technology
  • Printed materials (banner, brochure, flyer, poster, banner, stand, presentation, booklet) contain all contacts for communication with the brand and QR code.
It is necessary for the potential client and the user to show the integrity of the brand. If the brand is connected to physical points of sale, then an important task is to translate current and potential customers online. On the basis of there, you will be able to expand the potential audience is several times in each region.

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